CCR - Compulsory Question 2

CCR question #2 (YouTube Link): 

https://youtu.be/P6xx9gRXjb4

 Transcript:

Hi! My name is Devin Gacita. My candidate number is 0709 and my center number is US154. Today I will be answering compulsory question #2 as part of the Creative Critical Reflection for my AICE Media Studies class. 

Compulsory question 2 asks “ How does your product engage with audiences and how would it be distributed as a real media text?”. This question is extremely important as a magazine’s audience and distribution are two of the cornerstones to its success.

To begin, I would like to focus on how my magazine engages with its target audience. My magazine is aimed towards fashion-savvy men between the ages of 16 to 25. I believe that these ages are often the most interested in fashion, a belief supported by my research and survey responses. To cater to this audience, my magazine has the more mature name of “Audax”, the Latin word for bold. Additionally, the fonts used throughout the magazine, like here in the table of contents and here in the double page spread, help to strengthen its refined and mature nature. Finally, the contents of the magazine all focus on things that would be important to the target audience. For example, the table of contents has articles such as “ 2024 Fashion Outlook” and “Custome Designed Shoes”. These articles, combined with eye-catching pictures, are what would ultimately engage my audience. This can also be seen in my final article, featuring an exclusive interview about the future of footwear.

As for the distribution of this magazine, let's go back to the cover. Here, you can see that there is a barcode and price on the bottom right of the magazine. This is an important feature because it means that my magazine could be sold in a variety of stores, such as supermarkets and gas stations. These are places that young adults would frequently pass by, increasing the chance that they see my magazine and buy it. Additionally, the table of contents has an advertisement for a monthly subscription to my magazine. This would help improve customer retention and allow my readers to stay up to date.

Thank you for your time.