Welcome back to my blogs for my Media Studies class! Today, I'll be continuing with my research into different magazines and what makes them successful. Specifically, I want to discuss the research I did on House style.
What is House Style?
House style is a term that means the basic conventions used in magazines by writers and editors. These conventions ensure their stylistic consistency throughout their publications. House style includes things like Masthead, font, page layouts, proportions, etc.
Magazine publishers follow house styles for a multitude of reasons. For starters, house styles provide the consistency needed to produce high quality publications on a regular basis. Without this consistency, magazines wouldn't be nearly as good. Another benefit of maintaining a house style is that it presents your publication as professional. A seemingly unprofessional can put off a lot of the intended audience, making them not want to read your magazine anymore.
In the example on the right, the top 2 magazines share a similar house style. This is easily identifiable just by looking at them. You can see similar styles for the masthead, main image, article titles, font, etc.
In contrast, the bottom 2 magazines have a completely different house style that the top 2. They feature completely different fonts, layouts, and branding. While there are many similarities between all 4 magazine examples, it's clear to see the differences in the house styles between them.
Creating a Personal House Style:
To create a personal house style, it is necessary to know who the intended audience for your magazine is. Using this information, you can cater the design and contents of your magazine to that audience, providing them with a better experience and creating a happier customer. Because of this, market research is a major step in the creation of a magazine. In the future, I'll have to spend more time on market research to create a better house style for my magazine product.
source:
https://www.thoughtco.com/house-style-editing-1690842#:~:text=%22House%20style%20is%20the%20way,the%20rest%20of%20the%20publication.
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